Metaverse is a three-dimensional space where the real-world scenario is easily replicated with the help of smart technologies like augmented reality and virtual reality. This has bridged the gap and created an environment offering a seamless experience to the users. This virtual space provides applications in various realms. For example, with incredible storytelling methodologies, advertising will be on the next level. Besides that, the brands can establish a superior interaction with the worldwide audience irrespective of the obstacles.
One of the best implementations of the metaverse is conducting events and plunging into them virtually. The concept of events already existed in the real world in the form of summits, workforce meetings, concerts, trade fairs, game shows, and more. All these physical events can be successfully recreated in the virtual world. Thinking about hosting a virtual event seems baffling, but the metaverse has made such things possible.
Also Read: How to Open Fashion Brand Store in Metaverse
To host an event in the Metaverse, you will need to follow these steps:
- Choose a Metaverse platform: There are many Metaverse platforms, such as Decentraland, Somnium Space, and The Sandbox, to name a few. Choose a platform that meets your event needs, such as the size of the virtual space, user base, and supported features.
- Create an event space: You can either purchase or rent a virtual space in the Metaverse platform, or create your own using the platform’s building tools.
- Design the event: Use the platform’s tools to design your event space and create a visually appealing experience for your attendees.
- Promote the event: Use social media and other marketing channels to promote the event and attract attendees.
- Set up event features: Depending on the platform you choose, you may be able to add interactive elements, such as games, auctions, and live performances, to your event.
- Manage the event: During the event, manage attendees, respond to questions, and ensure that everything runs smoothly.
- Evaluate the event: After the event, evaluate its success and gather feedback from attendees to improve future events.
Necessity For The Hosting Virtual Event In Metaverse
The craze for virtual events among people has increased in recent times. But initially, things were not that great. It has undergone a lot of experimentation. Things have been hit and miss, but the long-term gain has made the event organizers realize that it holds a future beyond imagination. Some of them are shown below;
- Negligible travel costs
- No time wastage for finding the event venues
- Non-stop customizations
- Worldwide reach
- Flexibility while broadcasting the event
- Mitigated carbon footprint
Looking at the benefits, more businesses are looking forward to holding a digital event in the metaverse.
Steps Involved in Hosting Event In Metaverse
Understanding The Purpose Of The Event
Before starting any event, it is important to analyze the event type. Whether it is related to music, entertainment, or, say, sales/office meetings i.e related to work, game events related to fun, or meditation sessions corresponding to the mind-calming, etc. So this shows every event has a definite purpose. After that, other things need to be looked after. Like whether the event will be live or pre-recorded, functionalities that need to be added, an acquaintance of the audience with the platform, and new tools that need to be added for promoting engagement.
Adding Multimedia Elements
Digital events do not allow the physical involvement of the people. So, to express their sentiments and notions, there is the inclusion of the emotes panel that lets people express their current feelings. The digital avatars available have some limited expressions, so to amplify the virtual interest of the audience, certain emotions are included that are customized to the requirements. The pattern and the arrangement of the platform features are modified accordingly.
Metaverse Scalability Integration
In case of abrupt crowding of people during a live event in metaverse leads to the easy addition of new rooms and buildings in an instant. This thing is unavailable in the physical world. It is certainly impossible to enlarge the physical venues when a sudden over-gathering takes place. So the elongated metaverse scalability is essential.
Incorporating Window For Social Exploration
The events should be lively and entertaining. The objective of a virtual event is to make the audience attend the occasion, and plus should find ways to improve the social gathering. If we look at the traditional event, people attend the shows but are open to conversing with the other members. There are other things to explore. Metaverse, an innovative technology, is one step ahead of the real world. Therefore, there are opportunities for networking provided to the attendees. They should be able to experience such moments with the convenience of sitting at their homes.
Security Attributes Inclusion
Anything happening digitally, is prone to fraudulent activities and hacking. Therefore, it’s necessary to add such features that protect by adding superior privacy settings. The reason is only to provide access to the people who are part of the event. So, whenever the event starts, permission needs to be taken to join. It includes the security protocols to prevent outsiders from entering the virtual event.
Picking Up The Appropriate Venue
After deciding on all the components and everything that goes into making a successful event, it’s finally time to choose a relevant platform. There are various metaverse development companies globally that have hired developers to build the best event-hosting platform. The selection is based on the interactiveness, user-friendliness, attractiveness, performance, purpose, etc. The venue should provide an amazing setting for gala nights, comedy shows, music events, and work meetings. The venues depend upon the size of the people joining the event. If the crowd is huge, a grand expo hall is selected, but if the audience is small/medium, an auditorium is the best place.
Adding Connection Functionalities
The aim of organizing a digital event is to amplify the extent of engagement. This can be fully achieved by the adoption of metaverse-based platforms, unlike some webinar ones. The former has the potential to bring an advanced level of collaboration and build a considerate amount of social bonding among peers.
While hosting the video, it is necessary that the spaces are dedicated to the connect people while sitting in their personal spaces. There are extraordinary facets like question and answer sessions; also, there is the availability of the customized audio feature that helps the attendees to communicate with one another while adjusting the volumes. This allows them to exchange words without any interference.
Systematic Utilization Of AR/VR
The technologies like AR/VR serve the main role of connecting people with the platform. The real-world experience is taken from the VR technology that creates a 3D space. To witness the event, there are gadgets like VR headsets that help in witnessing the whole virtual scenario. Simultaneously the use of AR is responsible for adding interactive elements to enhance the user experience. These aid in transforming the landscape of the entire virtual ecosystem.
Whoever the target audience is, digital invitations are sent to them to grace the event. Depending upon their liking and preferences, people attend the events.
The above steps play a crucial role in hosting an event in the metaverse.
Metaverse allows tremendous opportunities for people to showcase diverse opportunities and offer impressive experiences for the attendees. Metaverse has the capability to transform the lives of people and bring changes to daily event routines by making them more interactive and attractive. The events are systematically planned, implemented, and managed via advanced technologies.