Learn how to host a virtual concert in the Metaverse and engage with your audience in a whole new level of immersion. From selecting the right virtual platform, to choosing the right equipment, to creating a captivating performance, this guide will walk you through the steps to put on a successful virtual concert that will leave your fans talking for days to come.
The last two years have seen a lot of experimentation with virtual events, and the organizers have realized the many advantages of virtual events. A new doorway is opening up in the Metaverse for artists and performers alike to enjoy musical performances in virtual reality. Many popular musicians, such as Lil Nas X, Charli XCX, and the Foo Fighters, have already hosted online concerts, and many more have announced similar events for the near future. The 64th Annual Grammy Awards were presented in Roblox this year. The Best Metaverse Performance category debuted at the MTV Video Music Awards (VMAs), solidifying the Metaverse as a viable concert and tour venue for musicians.
Concerts In The Metaverse Are Making Artists Millions
just like Marshmallows, it was a massive success. Travis Scott’s show proved how profitable these virtual concerts could be. And just like real life concerts, there’s merchandise to be sold, lots of it.
In addition to the physical merch, players can also purchase skins and emotes, which are dance moves and other actions your character can perform within the game. And all that can add up. Scott reportedly gross $20 million from his Fortnite collaboration, including merchandise sales.
That’s a huge number considering his entire Virtual World tour from the year before grossed $53.5 million. Following Fortnite’s success, other companies, like Pokemon, have followed suit, creating a virtual concert for its 25th anniversary with Post Malone in February.
And in August, Ariana Grande hosted a virtual concert and is reportedly set to make the same amount as Travis Scott. I want it. I get it. I want it. I get it. And now Justin Bieber is the latest pop star to announce a concert in the Metaverse space, partnering with virtual entertainment company Wave Wave’s.
Virtual concerts will be performed live, unlike Fortnite shows, and people will be able to send emotes that the performer can see in real time. It will be interesting to watch the evolution of these virtual concerts and the revenue they generate for the companies and the artists that partner with them.
Let’s see how to organize an event in the metaverse.
Having an event in a virtual world is similar to having one in real life in many ways, including the fact that it is convenient and inexpensive to attend and that it can be tailored to the specific needs of the attendees. Metaverse concerts are growing in popularity. As a result, music lovers no longer need to leave the comfort of their homes to see their favorite artists perform live.
In contrast, putting on a successful online event requires more than just recreating the format of a live one. Look at our comprehensive guide to throwing a fantastic virtual concert in the Metaverse!
What is a Virtual Concert?
A Virtual Concert is a performance in the Metaverse or a virtual world in which the likeness of a virtual avatar is projected onto a virtual stage in virtual reality in time with pre-recorded music. This is a novel way for music lovers to enjoy their preferred artists’ work.
Physical constraints do not apply to digital humans in the Metaverse. In a virtual concert, an artist can easily switch between costumes and stages by manipulating the virtual world around them. The line between reality and virtuality is constantly blurring as more people explore the Metaverse, and more digital celebrities enter our world.
Also Read: How to Start eCommerce Business in Metaverse
How Does a Metaverse Concert Work?
Virtual reality concerts typically take place in a metaverse powered by blockchain technology. Attending a show in a metaverse is very similar to watching someone play a virtual reality game or playing one yourself; you get outfitted, enter the contest, travel to the area where the concert is being held, and enjoy.
Games in the Metaverse are a form of live, augmented reality. This means you communicate with other users and the environment in real-time via controllers, a keyword, or virtual reality (VR) equipment.
Hosting virtual concerts in the Metaverse typically involves the following steps:
- Choose a Metaverse platform.
- Create a venue: Design and build a virtual concert space that suits the atmosphere and aesthetic you want to create.
- Stream audio and video.
- Invite attendees.
- Interact with your audience.
- Monetize.
- Evaluate and improve.
Step-by-Step Guide to Host Virtual Concerts in Metaverse
1. Establish a Goal
The fundamentals of event preparation for online and offline gatherings are largely the same. Setting a goal for your virtual event will help you stay focused as you plan its logistics (such as budgeting, finding a location, arranging promotional materials, and developing content).
One of the most important aspects of hosting a successful event is knowing why you’re doing it and what you hope to gain from it.
2. Source Your Streaming Platform
When organizing a virtual concert, the next thing is to settle on a venue.
3. Gather Your Equipment
Make sure you have everything you need for a successful event after you’ve found the perfect location to hold it in. There’s a wide range of possibilities here depending on the nature of the show you’re hoping to host, but no matter what you’re planning to do, you’ll need some way to transmit audio or video from your source to your computer or mobile device.
4. Work on Set Design
Keep in mind that presentation is crucial. To keep your audience engaged, it is best to use visual aids such as lighting and clothing that stands out. Keep in mind that online performances don’t carry the same excitement as live ones, and you’ll get more out of the time spent perfecting your virtual concert.
5. Put Out the Word About Your Program
Marketing in Metaverse for your concert is crucial, regardless of the type of performance you’re hosting. Make sure to send your audience social media invites, direct messages, and teasers, so they know what to expect before you go live. You can attend other virtual concerts to promote other performers and make connections with potential fans.
6. Test Your Stream
Set up properly, and don’t walk in blind. To lessen the likelihood of technical issues, set up multiple test streams. Keep your confidence even if difficulties arise! While you and your team are working out the kinks, prepare some conversation starters to keep the crowd entertained.
7. Enjoy It!
Our number one piece of advice for running a smooth online event? In other words, enjoy yourself! As many users of virtual platforms compare them to video games, it’s a good idea to include fun, interactive activities in your event’s schedule to help attendees feel like they’re part of something special.
Popular Platforms That Are Hosting Virtual Concerts
Decentraland
Decentraland quickly attracted the attention of well-known companies; many of them, like Atari, Adidas, and Sotheby’s, have purchased plots of land and established their virtual headquarters.
Decentraland has hosted virtual concerts by musicians like Grimes and Deadmau5. More than 50,000 virtual people attended its Metaverse Festival last year, and it will do the same this year.
Sandbox
The Sandbox has collaborated with Snoop Dogg on introducing his SnoopVerse music label. Warner Music Group also recently announced that its new outpost in The Sandbox would serve as a venue for virtual concerts.
Roblox
Roblox’s first virtual concert was a huge success, with Lil Nas X performing his new single “Holiday” for the first time. Twenty-One Pilots quickly followed suit by releasing an interactive concert experience on the platform, and Zara Larsson threw a virtual party to celebrate her new album.
Also Read: Top 10 Companies Working on Metaverse Project WorldWide
Fortnite
The online game Fortnite, developed by gaming giant Epic Games, is rapidly gaining true metaverse status. There are now three different playable game modes in Fortnite: Save the World, including the original “Save the World,” “Battle Royale,” and “Creative.”
With each update, Epic Games makes Fortnite more focused on player interactions and less on traditional gameplay. The fact that it has become the de facto standard for virtual concerts shows how widely accepted this idea is. With over 12.3 million players, the Travis Scott concert went down in history and quickly became the standard for future virtual concerts.
Horizon
Meta has combined its Horizon Worlds social VR platform with its Horizon Venues event experience. This change made it possible to host more online shows and concerts. Certainly, Post Malone is the most recent of a long line of artists to perform on Horizon Worlds, joining the likes of Billie Eilish.
The music business is an area in which Janelle Borg excels. She has been working in the music business since she was 13 years old and is now involved in many projects.
Benefits of Hosting a Virtual Concert
- The virtual concert gives you access to a wider audience. The audience for a live show can only be as large as the number of people who can physically attend the event, so it is impossible to reach everyone in the world at once. Virtual concerts exponentially increase the event’s potential audience size and allow it to be seen by people worldwide.
- A computer program makes it simple to put on a “Virtual Concert.” Because of this, you can make your show in any format you like without worrying about the constraints of a live performance. A virtual concert gives you more options than attending a live show.
- Virtual concerts are a great way to promote your business. If you host a Virtual Concert, you can reach out to people interested in something other than your product or service in the traditional sense.
- You can monetize your Virtual Concerts in two ways: selling tickets and selling advertising space.
Also Read: How Many Metaverse Projects are There
Metaverse for Virtual Concerts
The case for investing in virtual concerts and experiences for fans is made more compelling by Metaverse. Though independent musicians haven’t been able to host their shows in the Metaverse just yet, that time is coming. Roar Studios is just one of many new companies working to lower entry barriers to Metaverse concerts for independent bands. Other initiatives, such as Terra Zero, aid creators with any Metaverse endeavor, whether a show or a food delivery service.
Popular musicians like Lil Nas X are already holding concerts in the Metaverse on sites like Roblox. It’s clear that virtual events like concerts in the Metaverse, which can earn millions of dollars and give performers access to devoted gaming communities, will drastically alter musicians’ financial situation.
Growing a following online will help smooth the way for you to showcase your talents in the Metaverse. Enjoy entertaining your followers with a series of online concerts.
