Is Google Building a Metaverse – Google in Metaverse


    The name “Google metaverse,” conjures up visions of an infinitely expansive future. The company that essentially created the modern Internet undoubtedly has ambitions for its future. On the other hand, the company is notoriously secretive about its future metaverse endeavors. But soon, you can look into Google’s Metaverse and see its history, current state, and potential future.

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    The Metaverse as a Foundation of the Google Metaverse

    The Metaverse’s importance inspired Google to create its own Metaverse. The best way to conceptualize the Metaverse is as a parallel digital universe to our own. The passionate pursuits of architects can result in the construction of truly one-of-a-kind structures. And a business’s understanding of the Metaverse’s significance can yield impressive digital outcomes. Since the Metaverse is an interactive and fully 3D environment, you can enter and explore these creations just as you would a real building.

    Similarly, you can rally your loved ones to accompany you on your adventure. The method you use to enter the Metaverse will determine how you do this. Virtual reality (VR) and augmented reality (AR) are the most immersive choices. However, a portion of the Metaverse is accessible via computers, phones, and even gaming consoles. As the Metaverse evolves, its ultimate form is impossible to predict. We can see that the future lies in the Metaverse in some shape or form.

    Building Its Own

    The Information claims the purchase indicates the company’s desire for greater autonomy in the physical components necessary to develop future metaverse headsets.

    This purchase follows a similar one made by Google two years ago for North, a company specializing in creating human-computer interfaces and smart glasses.

    The company’s internal components necessary to manufacture its glasses are slowly coming together. But it’s not the only business of its kind. Companies like Apple, Snap, and Meta are all assembling their proprietary tech to create AR/VR goggles.

    If reports from The Verge are to be believed, Google’s Project Iris involves developing an operating system specifically for metaverse headsets. According to the rumor mill, Google is working hard on prototypes of these devices and plans to release them sometime in 2024.

    Google Metaverse Projects

    Regarding the Metaverse, Google has worked hard on several cutting-edge initiatives. Among these are:

    Google Project Iris

    Project Iris is Google’s innovative take on augmented reality technology. This metaverse project aims to develop lightweight augmented reality glasses capable of displaying stunning imagery.

    The biggest hurdle for augmented reality is showing 3D virtual objects in the user’s environment. Integration into compact glasses, as opposed to bulky headsets, is even more challenging. Nonetheless, given Google’s technological prowess, anything is possible.

    The glasses use Google’s state-of-the-art supercomputers in a separate visual processing pipeline. If that’s the case, this technology, which outdoes previous developments in the sector, may provide the most accurate blend of a view of the real world and the greater Google Metaverse.

    Google has been keeping much of Project Iris under wraps. Therefore, most Information found online is conjecture. The target date for the project’s debut is 2024. Only 300 people are working on Project Iris and must sign non-disclosure agreements.

    Google Project Starline

    The goal of augmented reality is often to merge the real world and the Metaverse. This cutting-edge venture intends to connect people across international boundaries using highly immersive video calls. When customers enter the Starline booth, cameras and sensors, record their movements to display a virtual version of themselves.

    Google has marketed it as a certain variety of magical-looking glass. It’s a two-way screen that lets you see whatever is on another Google Project Starline gadget connected to it. It shares some similarities with its web-based video conferencing system. Among the final consumers, size is the main distinction. The other person appears to be their true size on Starline’s giant screen. Project Starline, on the other hand, uses cutting-edge technology to improve depth and volume, giving users a more convincing illusion of three dimensions.

    Most Significant Google Metaverse Products

    Google’s history with VR/AR predates even its membership in Metaverse. In 2013, Google released a new version of its glasses, which could have been more cutting-edge but were still quite good. What follows is a selection of Google’s most noteworthy Metaverse products.

    Google Glasses

    While not stated directly, the implication is that Google may carry on North’s work on Focals. These smart glasses took an interesting and useful approach to augmented reality by incorporating a small display on one lens, à la Google Glass, and a touch-sensitive ring for simple interaction without raising one’s arms. The company was off to a promising start in 2019, even though it required in-person fitting for proper alignment and was only available in a select number of locations. Even before Google bought the company in 2019, rumors were circulating about the 2020 release of Focals 2.0.

    The original Focals investors were refunded their money, and the service was discontinued; the project is still active but is being developed in-house. Just one blog post from Google mentioning its commitment to hardware and the promise of an “ambient computing future” was found. Enterprise Editions of Google Glass have also been ongoing. Hopefully, Google retains the clear vision of the original North Focals and brings updated computer power and screen technology to move it further along its already interesting trajectory as true AR glasses that are comfortable, functional, and discreet.

    Also Read: Top 10 Companies Working on Metaverse Project WorldWide

    Google Cardboard

    Smartphone-based virtual reality headsets are commonly known as “Google Cardboard,” which was first shown off at Google’s 2014 Developer Conference and has since become widely known. Cardboard’s cohesiveness, convenience, and airtight seal make it ideal for glasses wearers. It is compatible with both Apple and Android devices without any limitations.

    Aside from being a sensor, your phone also acts as a display. Users are transported to a virtual world when they place their smartphones inside Google’s Cardboard. Concurrently, the sensors (gyroscope) detect head movement and translate it into the virtual world.

    As you look around, the image shifts to follow your every move. If you raise your gaze, it rises with you. This will make it seem like you are the focal point of attention. Because of its versatility, Google Cardboard has been called “360-degree glasses.”

    You need to hold the cardboard box up to your face physically. The lenses act like a magnifying glass, expanding the image to fill nearly the wearer’s visual field. Each eye sees a slightly offset image on the screen, creating the illusion of depth. We will now discuss Google Daydream, one of several iterations of Google Cardboard developed since 2014.

    Google Daydream

    When compared to the widely used Google Cardboard, Google Daydream can be seen as a sequel. Similar to Google’s Cardboard, this product can quickly and easily transform your smartphone into a virtual reality display. The main distinction is that Daydream has extra interactive hardware. Daydream is a virtual reality system that consists of a simple controller and a headset with a place to insert a mobile phone. The one-hundred-dollar Daydream did not significantly improve the free Cardboard app.

    The groundbreaking technology was introduced in 2016 and is still impressive today. But according to Google, the primary reason this device bombed was that Daydream users frequently lost connections to their mobile devices. Yet, you can still use your phone to make calls or check notifications while holding the VR controller.

    Also Read: Creative Metaverse Start-up Ideas for Entrepreneurs

    Google Metaverse Funding

    Alphabet, the company’s parent, provides funding for Google Metaverse. Alphabet’s two most well-known offerings are Google and YouTube. In addition to maintaining the top two websites on the planet, the company is also actively exploring other opportunities. In recent years, however, Alphabet has struggled to establish its social media presence.

    Like Geocities before it, Google Plus was discontinued after failing to attract a significant user base. As many opportunities as Alphabet has had to acquire companies in this space, the failure of its Google Plus project continues to haunt the company.

    Given the popularity of Google’s various products, including YouTube, Google Maps, Google Earth, etc., the company may be among the best in the Metaverse. It also continues to develop its Augmented Reality applications, making for a powerful Metaverse duo. Management has recently discussed and acknowledged opportunities and potential in this area.


    Customers have high hopes for Google Metaverse because the company is taking multiple steps to join the Metaverse revolution, including the development of Google Starline. Project Iris is also working to develop cutting-edge augmented reality glasses by 2024, and consumers can expect these to be vast improvements over Google Glass.

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