What Are the Opportunities for Insurance Companies Can Do in Metaverse
The term “metaverse” describes the interconnected web of digital, augmented, and virtual worlds (including anything from VR environments to video games to digital marketplaces). As more businesses find ways to facilitate communication, trade goods, entertain customers, and make a profit in these online environments, a physical-digital nexus is rapidly forming.
Businesses in every industry are paying attention. Financial actors are now asking, “How does this new frontier shift the way we regard the economy and financial best practises?” as the number of virtual economies and transactions conducted via cryptocurrencies and non-fungible tokens (NFTs) increases at an unprecedented rate. As investments increasingly occur in both the physical and virtual worlds, how does the Metaverse complicate and change how we approach risk and investment portfolios, especially for insurers?
Let’s discuss some innovative strategies for covering this type of technological advancement in insurance.
My name is Almira Lopez; I act like a CMO and think like a boss. I’m a Metaverse marketing strategist, and this is the best place for you to learn about Metaverse and how to market it all. So if that sounds good to you, you’re excited?
So, let’s get started!
Metaverse for Insurance
Insurers can use the Metaverse in their day-to-day operations to boost satisfaction among policyholders and agents, streamline procedures, and cut expenses.
Impact of Metaverse Components on the Insurance Industry
Economy
Virtual currencies, NFTs, blockchain-based digital currencies, and assets will form the basis of the Metaverse’s economy. Coverage for metaverse assets is on the horizon, and insurers are opening up to the idea of investing in the space.
Governance
The Metaverse will require rules between users and platform providers and mechanisms to enforce these rules to ensure its safe and secure use. Insurance firms need to figure out what they can and cannot do within the framework of these new rules while the laws and regulations are still being drafted.
Experience
In a fully interactive 3D digital environment, users can have unique, personalized, and bespoke experiences. With the help of avatars and interactive experiences, insurance companies can raise customers’ awareness of the importance of adequate coverage.
Also Read: How To Access Metaverse on Android
Use Case of Insurance in Metaverse
Sales and Marketing
Insurers of all stripes, from life to P&C, can benefit from using VR to educate policyholders and potential policyholders by providing hands-on demonstrations of their products in action. The customers will be able to make more informed decisions about the protection they purchase as a result. Virtual reality (VR) platforms can also educate insurance professionals on the many steps in the claims process.
Insurance Product Developers
Insurers may find success by partnering with the creators of niche insurance products (like Seguro GO, designed for Pokémon Go players) to expand their customer base.
Health and Wellbeing
Insurers can use the Metaverse to get in better shape and live healthier lives. Insurers can help people get in shape by encouraging them to participate in friendly competitions, emulate their favorite athletes, or work out with the aid of a virtual coach. It can virtually transport people with disabilities to their preferred destinations and inspire them to improve their fitness routines. Because insurers are less likely to make insurance claims and live longer on average, they benefit from healthier insureds.
Also Read: Top 20 Metaverse Platforms and Sites With The Most Users
Underwriting and Claims
When inspecting a property, whether a car or a house, underwriters can save time and money by using extended reality (XR) technology instead of physically visiting the property. Claims adjusters have the same ability to investigate the claimed damages in person. Combined with AI and historical accident data, it can even simulate and recreate the scene, helping adjusters spot fraudulent claims.
Customer Service
A government agency in a middle eastern country has opened a customer service center in the Metaverse, where people can get answers to their questions, submit paperwork, and even make payments. When insurance companies finally catch on, it will be too late. The best part is that customers can skip setting foot in a physical store to get the full retail experience. The elderly and those with physical limitations will benefit greatly from this service because they are more comfortable communicating with a human being in person.
Brokers
Insurance agents could use a digital representation of a client’s property to assess the client’s risk profile and determine the best policy. They could use the information gathered here to apply risk management strategies to actual properties.
Loss Adjusters
With the help of modern VR/AR technologies, agents, adjusters, and risk assessors could receive training regardless of their location, thereby reducing their reliance on the accessibility of experts and cutting down on overhead expenses.
Also Read: Best Metaverse Games to Make Money
What Should Be Covered by Metaverse Insurance?
Personal Data
Since every person in the Metaverse is a collection of data, there is a vast potential for identity theft. Residents of the Metaverse will need insurance policies that mirror modern cybersecurity plans to safeguard their data. This depends on the specifics of the insured information. Virtual policies will likely have to protect the data surrounding a digital person and the data that constitutes that person.
Digital Assets
The citizens of the Metaverse will have the right to own residential, commercial, and industrial real estate. The risk to their virtual property is equivalent to their real property. Both you and the computer are at risk of losing data.
Virtual real estate sales were expected to reach over $1.9 billion by 2022, as reported by MetaMetriks, a provider of metaverse land analytics. In other words, these monies don’t consider the digital assets that people are already buying and selling. Although these assets are not analogs, they are valuable and should be adequately insured.
Risk Control and Mitigation
Since the risks associated with participating in the Metaverse are largely undiscovered or unidentified at this time, the insurance sector stands to gain from the creation of tools to assist virtual residents in avoiding risk in the first place. Insurers can reap greater rewards by creating policies that incentivize residents of the Metaverse to reduce risks rather than compensate them when they occur. These services will be comparable to those provided by Norton and McAfee.
It’s like building a plane while flying it to understand what the Metaverse will become and its operational risks. However, those who choose to live in the Metaverse should be aware of the potential dangers of doing so.
Also Read: Top 20 Metaverse Business Strategy Consultants in the USA
How Some Insurance Companies Are Using the Metaverse
- Heungkuk Life Insurance: Introduces innovative digital products for the MZ Generation. With the help of robotic process automation (RPA), Heungkuk Life Insurance hopes to provide its customers with the ability to use an avatar and conduct business in a 3D environment. These VR goggles allow clients to visit life insurance agencies.
- Max Life is coordinating its metaverse resources so that its remote employees can have better two-way communication.
- The company is working to integrate Metaverse so that remote workers can have a more authentic experience of the company’s headquarters.
- Allianz is a pioneer in the use of virtual and augmented reality.
- Allianz is using augmented and virtual reality technologies to educate its customers on the risks they face in their homes and offer them insurance protection. A client’s camera-equipped smartphone can reveal hidden dangers like overflowing sinks, ablaze toasters, and burst water pipes.
- AXA Hong Kong teamed up with the virtual world platform named Sandbox. To provide AXA’s customers with more immersive experiences in sustainability, wellness, and healthcare, the company has created a decentralized gaming virtual world called “The Sandbox.”
- In 2016, UnitedHealthcare introduced its first health plan that is available exclusively online. UnitedHealth introduced NavigateNOW, a virtual-first health plan integrating online and in-person care. This will cover various medical and psychological support, from preventative care to treatment for acute problems and long-term illness management.
Conclusion
That stereotype can be shattered if insurers use metaverse technologies better to serve their clients, agents, and staff. Insurers, faced with many opportunities across the insurance life cycle, need to zero in on the best use cases to provide their stakeholders with a unique and valuable service. While the technology is still in its infancy, insurers should begin experimenting. Moreover, the time has come for this to happen.
